Optimize allows you to determine the optimal business decisions based on data, predictive model scores, and business constraints. Examples include:
- Optimize marketing budget and resources across customer segments, products, channels, and other business dimensions.
- Optimize media spend within and across channels.
- Optimize individual customer communications to maximize profitability.
- Optimize operational processes such as meeting schedules and routes.
This is done through an interface that makes it easy to define objectives and business constraints, for a non-technical user. Behind the scenes, the mathematical complexities of linear and mixed-integer programs is fully managed with no coding necessary from the user.