Optimize allows you to determine the optimal business decisions based on data, predictive model scores, and business constraints.  Examples include:

  • Optimize marketing budget and resources across customer segments, products, channels, and other business dimensions. 
  • Optimize media spend within and across channels.
  • Optimize individual customer communications to maximize profitability.
  • Optimize operational processes such as meeting schedules and routes.

This is done through an interface that makes it easy to define objectives and business constraints, for a non-technical user.  Behind the scenes, the mathematical complexities of linear and mixed-integer programs is fully managed with no coding necessary from the user.