The functionality that allows you to optimize business decisions with respect to hard constraints is called Optimize within LityxIQ. To access this functionalitiy, select Optimize from the main LityxIQ solutions menu:
You then have access to four main areas within the solution.
Scenarios - Scenarios are the method of defining Optimization runs in LityxIQ. They provide a way of modifying data, rules, constraints, and outputs so that you can compare one result to another (i.e., business scenarios) as a way of determining the best path forward.
Implementation - Implementation of optimization scenarios is the method of making scenarios operational on an on-going basis. The result of implementing a scenario will create data that can be used for driving business decisions regarding, for example, who to target or who to not target.
Result Catalogs - Result catalogs are special datasets in which the detailed results of implementing a scenario are place. Result catalog are simply LityxIQ datasets that can be found in the Optimization Catalogs library within Data Manager.
Libraries - Optimization libraries are simply a method for organizing Scenarios. For example, you might create a new library for each channel that you are optimizing, or perhaps for each campaign month. There is no limit to the number of libraries you create.